Certified Crisis Management Program

Introduction

Crisis Management is part of good governance. Don't let a crisis manage your company, but learn how to design a strategy and build a team that can successfully manage the crisis. In this program, the latest standards in the field will be reviewed and new and innovative techniques will be demonstrated. You will systematically learn and practice ways to create, train, and exercise a crisis management team (CMT) in your organization.

You will be able to:

• Select alternate and secure locations for your executive team
• Understand the importance of properly opening and closing the emergency management center
• Create effective, action-oriented, plans to manage through a disaster
• Work with public authorities to reduce the impact of a crisis
• Audit the crisis management program, using internationally accepted standards

Objectives

• Designing a Successful Crisis Management Strategy
• Discover how to design and structure an effective crisis management strategy that will help your organization minimize loss whilst maintaining your ability to continue business and protecting your business image
• Establish a clear, defined, and concise lines of communication, responsibility, and action, thereby ensuring a reasonable and correct response to crisis situations
• Ensure your personnel are well equipped both in terms of procedures and resources to manage a crisis event 24/7
• Update yourself on the latest development in crisis management planning to optimize your resources and time management during a crisis event
• Create, train, and exercise an effective crisis management team (CMT) in your organization
• Participate in and learn from real case studies illustrated with video, photos, and graphics

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

Managers who could face serious issues or crisis situations on behalf of their organizations, with particular guidance for PR and other corporate communications professionals

Course Outline

Introduction and Workshop Objectives

Purpose of Crisis and Incident Management

• Incident control
• Crisis logistics
• Dealing with stress and trauma
• Emergency procedures
• Damage assessment and salvage

Crisis Management Team (CMT) Selection

• Build enthusiasm for crisis management through awareness
• Make each executive want to be part of the team
• Work within the executive ranks to select the best team

Setting, Selection and Outfitting The Emergency Management Centre (EMC)

• What to look for in a good EMC and what to avoid
• How fancy does an EMC have to be?
• The EMC in a box
• The virtual EMC
• Executive and EMC security during a crisis

Different Types of Crisis and How To Handle Them

• Physical crisis
• Environment crisis
• Product contamination / recall
• Reputation crisis

Coordination with Public Authorities

• Example of national arrangements for responding to a disaster
• International response to a disaster

Action-Oriented Plans for Executives

• Key success factors for a great plan
• Logical plan organization
• Protecting the plan - a confidential document
• Obtain executive input without annoying the executives
• Example of an action plan for an emergency management team

Scenario Exercise - Crisis Management, Incident Control, and Communication

Developing Crisis Management Strategies

• Strategy – the options
• Insurance – why it won’t save you
• Protecting vital materials

The Role Of Business Continuity Planning

• Risk and impact analysis
• Developing a business continuity plan
• Business continuity plan formats and examples

Scenario Exercise: Developing Crisis Management Plans

Training the Un-trainable

• Why executives are executives
• Building the CMT through training
• Video: Training exercise
• Simulation works
• Mini crises build maxi teams

Crisis Management Plan Testing and Audit

• How to review the plan
• Plan audit
• How to develop, run and manage an exercise

Scenario Exercise: Developing Crisis Management Exercises

Video: Training and Exercising

Helping the Directors Sleep at Night

• Standards-based auditing of the crisis management function
• Understanding the standards
• Governance, control and audit for information and related technology (COBIT),

Third Edition, IT Governance Institute

• Incorporating ISO 20001
• Publicly Available Specification (PAS) 77 for IT DR
• The standard for Disaster/Emergency Management and Business Continuity

Programmers (NFPA 1600) National Fire Protection Association

• BS 25999 Standard for Business Continuity
• Business Continuity Institute & Disaster Recovery Institute International
• Current auditing techniques as applied to crisis management